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The birth of the iPod wasn't just the beginning of a revolution in personal electronics; it was the dawn of a new global phenomenon that has, today, become a lifestyle necessity.

The iPod isn't simply a mobile music player; it's a symbol of the user's connection to the world. And a representation of one's individuality. It was with this in mind that the founders of Boomwave Products set about designing their range of Boomwave, a brand of iPod skins geared towards heightening the cool factor of the players while personifying the characteristics, attitude, quirks and eccentricities of individual iPod users as well. Boomwave's strong network of partners in Asia allows them to be on the pulse of the latest lifestyle trends sweeping across the region, thus equipping the company with invaluable insight into the psyche of the iPod consumer.

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